Marketing Manager


At Posiflex, marketing is about understanding people — and building awareness about how our products/services can satisfy their needs. We are looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as a long-term strategy, thriving with tight deadlines and changing needs. If you are a people person who loves the rewarding challenge of building a brand, we want to hear from you.


• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics.
• Assess the effectiveness of the marketing programs that support our products on an ongoing basis, and report back to the business on required changes.
• Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
• Act as the primary thought leader for the products support externally, including speaking engagements and written works.
• Understand and support our sales channels, train them, develop internal tools and external collateral and guide them on how and when to use them.

Key Responsibilities:

• To work in tandem with the Business and drive strategies
• Working experience in handling multiple brands.
• Good thinker strategist and a people manager.
• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
• Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
• Manage content and updates for customer and internal touchpoints, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly and even drive traffic on the website.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door through SEO, Email Marketing, SMM, and SEM
• Build strategic relationships and partner with key industry players, agencies and vendors Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.

Skills and Qualifications:

• Bachelor’s or Master’s degree in marketing, business, or related field
• Excellent written and verbal communication skills
• Should have exposure to Hardware sales.
• Good exposure on Channel Marketing
• Experience in the IT Hardware industry
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with an eye for creativity
• Experience with marketing automation and CRM tools
• Proficiency with online marketing and social media strategy
• Proven experience designing interactive applications and networking platforms
• Willingness and ability to travel

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