In today’s competitive hospitality industry, creating an exceptional guest experience is essential for building loyalty and attracting new customers. While excellent customer service and luxurious amenities are crucial, technology is playing an increasingly significant role in elevating the guest experience. One such technology making waves is the use of secondary displays in hotels, restaurants, and other hospitality venues. These additional screens are being integrated into various touchpoints to enhance communication, streamline services, and provide guests with a personalized experience.
What Are Secondary Displays?
A secondary display refers to an additional screen used at front desks, restaurant counters, or concierge stations. These displays can serve various functions, including more interactive and engaging experience by providing real-time information. For example, at hotel front desks, guests can view details of their reservation, room upgrades, or special offers as they check in. In restaurants, the display can show the customer’s order summary, suggest add-ons, or offer loyalty rewards, making the interaction smoother and more transparent.
Benefits of Secondary Displays in Hospitality
1. Faster Check-in and Check-out Processes: Secondary displays can streamline the check-in and check-out process by providing guests with real-time information about their reservations. Guests can review their details, confirm room preferences, and even sign electronically, reducing the need for printed forms and speeding up the process. In restaurants, secondary displays at the cashier counter allow for quicker order-taking and transparent billing.
2. Enhanced Communication: Hotels and restaurants can use secondary displays to communicate directly with guests, promoting services or special offers. For instance, a hotel might use the display to advertise on-site dining options, spa treatments, or local tours. This can also include messaging about current promotions, like free upgrades or loyalty programs.
3. Personalized Guest Experience: Secondary displays can be programmed to show personalized information, such as a guest’s name, room number, or even their favourite services. By offering a more tailored experience, the hotel can foster a stronger connection with the guest, making them feel valued and catered to.
4. Digital Signage and Information Sharing: In lobbies or common areas, secondary displays can serve as digital signage that provides up-to-date information about local events, weather, transportation schedules, or facility hours. This not only enhances the guest experience but also reduces the burden on staff, as guests can find the information, they need without asking.
5. Increased Upselling Opportunities: By showcasing personalized promotions and offers, secondary displays create natural upselling opportunities. Whether it’s promoting room upgrades, late checkout, or special restaurant deals, guests can easily engage with these offers through the display, increasing revenue for the business.
Conclusion: The Role of Secondary Displays in the Future of Hospitality
As technology continues to reshape the hospitality industry, secondary displays offer a powerful tool for enhancing guest experiences and streamlining operations. By providing guests with timely, personalized information and improving the efficiency of services, secondary displays can significantly elevate the overall guest journey. Incorporating advanced technology, like Posiflex systems with secondary displays, ensures that hotels and restaurants remain at the forefront of innovation, offering superior service and creating memorable guest experiences. As the demand for personalization and efficiency grows, secondary displays are becoming a must-have for forward-thinking hospitality businesses looking to stay ahead of the competition.
Published on 26th September 2024
